HOW TO TAKE BACK CONTROL OF YOUR LIFE IN 21 DAYS
(WITHOUT PRETENDING YOU'RE FINE
OR DOING IT ALONE)
A simple, proven system to help men trade frustration for focus and step boldly into their purpose.
How to Take Back Control of Your Life in 21 Days
(Without Pretending You're Fine or Doing It Alone)
A simple, proven system to help men trade frustration for focus and step boldly into their purpose.
WHO IS THIS FOR?
This Framework is perfect if:
You're a man who knows you were made for more but keep getting stuck in cycles of distraction, fatigue, and half-finished goals.
You're tired of surface-level "quick fixes" and crave a real system that builds lasting change in your health, habits, and mindset.
You long for clarity, focus, and energy so you can show up as a better man for your family, career, and purpose.
You value brotherhood and accountability - because you know trying to do it all alone has only kept you stuck.
WHO IS THIS FOR?
This Framework is perfect if:
You're a man who knows you were made for more but keep getting stuck in cycles of distraction, fatigue, and half-finished goals.
You're tired of surface-level "quick fixes" and crave a real system that builds lasting change in your health, habits, and mindset.
You long for clarity, focus, and energy so you can show up as a better man for your family, career, and purpose.
You value brotherhood and accountability - because you know trying to do it all alone has only kept you stuck.
WHAT YOU'LL
RECEIVE DAILY
Everyday, you'll get a simple, powerful, drip-feed package:
Short Video Lesson → motivation, mindset, and action
Daily Blueprint → practical steps you can use immediately
Community Check-in → accountability and brotherhood support
Each day is bite-sized but impactful, designed to take about 30 min, then lived out through daily action.
WHAT YOU'LL RECEIVE DAILY
Everyday, you'll get a simple, powerful drip-feed package:
Each day is bite-sized but impactful, designed to take about 30 min, then lived out through daily action.
Short Video Lesson: motivation, mindset, and action
Daily Blueprint: practical steps you can use immediately
Community Check-In: accountability and brotherhood support
HOW THE 21 DAYS ARE STRUCTURED
Phase 1 (days 1-7)
RESET
Strengthen consistency; break autopilot
Adjust to live with structure and discipline
Reset body and mind
phase 2 (days 8-14)
BUILD
Turn habits into identity
Deepen discipline through proven routines
Build Momentum
phase 3 (days 15-21)
INTEGRATE
Step into personal responsibility
Sharpen decision-making and confidence
Lead yourself (and others) with strength
No fluff. no hype. just a proven framework to help you step up, take charge, and live with purpose
WHAT YOU CAN EXPECT
By the end of the 21 days, you will:
Build unshakable discipline in key areas of life.
Regain energy, clarity, and purpose.
Break free from cycles of distraction and drift.
Create momentum that lasts beyond the challenge.
Join a brotherhood where accountability is the norm.
WHAT YOU CAN EXPECT
By the end of 21 days, you will:
Build unshakable discipline in key areas of life.
Regain energy, clarity, and purpose
Break free from cycles of distraction and drift.
Create momentum that lasts beyond the challenge.
Join a brotherhood where accountability is the norm.
MEET THE FOUNDER of THE manup framework
Hey, I'm Brad Kirsten
I’m Brad Kirsten, an award-winning broadcaster, trainer, and coach with more than 27 years of experience helping people communicate with impact and lead with confidence.
But beyond the titles, I’m also a husband, father, and man who’s faced the same struggles with discipline, focus, and purpose that so many of us know too well.
Out of that journey I created The Man Up Framework, a practical system built on discipline, accountability, and brotherhood, to help men break free from frustration and step into the strength and purpose they were made for.
Frequently Asked Questions
What kind of support will I get?
You’ll be invited to a weekly Zoom group check-in and have access to a private WhatsApp group where you can ask questions and stay connected.
How quickly can I expect results?
Results vary by effort, but will require your commitment. It's up to you to complete every daily task, and spend quality time journaling and reflecting to ensure you're equipped for what the next day will require of you.
How much time is required of me daily?
I can't prescribe how much time you need to spend on this, but consider it an investment into a solid foundation of good habits and disciplines that can last a lifetime. You can take 20 minutes or you can take an hour or even more. It's up to what you discover about yourself as you journey and how much you desire to see new habits, thoughts and disciplines take root. Make these 21 days count!!
FREQUENTLY ASKED QUESTIONS
What kind of support will I get?
The 21 Days will be hosted in an online community which you will have access to. You’ll be invited to a weekly Zoom group check-in and have access to a private WhatsApp group where you can ask questions and stay connected.
How quickly can I expect results?
Results vary by effort, but will require your commitment. It's up to you to complete every daily task, and spend quality time journalling and reflecting to ensure you're equipped for what the next day will require of you.
How much time is required of me daily?
I can't prescribe how much time you need to spend on this, but consider it an investment into a solid foundation of good habits and disciplines that can last a lifestime. You can take just 30 minutes or you can take longer. It's up to what you discover about yourself as you journey and how much you desire to see new habits, thoughts and disciples take root. Make these 21 days count!!
TESTIMONIALS
What others are saying
"It changed my perspective on my life and how I view my future. I feel like someone who has unearthed a treasure."
"It gave me a foundation to build on. It's positive, uplifting and helpful. I am now more purposeful in my day-to-day life."
"It helped me realise that I have a responsibility towards myself and my family and taking that and using it as motivation along with what I learned over the last 21 days.
"I was surprised by how simple the tasks or challenges were - and fun at the same time! I got out of my comfort zone and realised it was that hard and that it's actually rewarding."
"This was a breath of fresh air. Giving hope and guidance to a lot of men not even realising they need it. "
"I feel thankful, healthier, focused and more intentional about sticking to good habits."
JOIN THE 21 DAYS
Sign up below for the 21-Days starting 10 November 2025
Join the 21 Days Starting 1 December
one-time offer
Black Friday Special
Bring a Buddy for FREE
2-for-1 Brotherhood Enrolment
Bring a brother, friend, or son for FREE.
Transform together
Invite them for FREE or split the cost: R499 each
(That works out to ONLY R24 per day!)
